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Awards – Singapore –

Yanfeng honored with Red Dot Award for XiM20 concept

Smart Cabin demonstrator for a Rideshare Autonomous Vehicle awarded the most prestigious design recognition the company has received in its history.

Last week, Yanfeng a leading global automotive supplier, was awarded a Red Dot Design Concept Award in the category “Mobility" for high design quality for the company’s Experience in Motion 2020 (XiM20) autonomous rideshare interior concept that was unveiled in January 2019. The award was presented at the Red Dot Gala award ceremony in Singapore. Tim Shih, Vice President, Design and User Experience for Yanfeng Technology accepted the award.

“We are incredibly honored to receive this esteemed Red Dot Award for our XiM20 concept,” said Han Hendriks, Chief Technology Officer for Yanfeng Technology. “This award is a testament to the talent of our global research, design and innovation team. Their work is reflected in the XiM20 that features advanced technologies and product innovations that complement intuitive design, providing flexibility and comfort for future mobility – the autonomous rideshare passengers of tomorrow.” 

With the XiM20, Yanfeng recently unveiled its Smart Cabin vision for the automotive interior of the future. Not only delivering the physical environment for future mobility, Yanfeng’s Smart Cabin capabilities enable the coordination of features into a truly holistic Experience in Motion: information, displays, lighting, and interior ambience all react to passengers’ needs, and new forms of interaction bring surprise and delight in the mobility space. The XiM20 is a reflection of the most in-depth primary research the company has done to date.

The Red Dot appraises diversity in the field of design in a professional manner. The award breaks down into three disciplines: the Red Dot Award: Product DesignRed Dot Award: Brands & Communication Design and Red Dot Award: Design Concept. Each competition is organized once every year. The products, communication projects as well as design concepts and prototypes entered in the competition are evaluated by the Red Dot Jury, which convenes for each competition based on the individual specialist areas of the members. 

This year over 4200 entries from 48 countries were received. The Red Dot Design Concept was awarded to 214 concepts. Only six percent of the entries were awarded a Red Dot, making an achievement in the Red Dot Award: Design Concept an outstanding accomplishment. The award for design concept accepts design concepts for products, services or communication designs that are not already mass-produced and sold in the market at the time of submission to the competition.